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Btrue is the brand name of the Bijoux Department which is headed by EIDP Group, company founded in 2008 to meet the increasingly complex needs of the fashion world, especially in the field of accessories.

The True Bijoux B wants to be rare for those who buy it, so that it can feel a part of himself. Not a jewel that follows fashion but a jewel that goes beyond fashion, an element that helps define the image of each person, allowing them to be true and therefore unique.

Btrue manufactures the official bracelets for most of the Italian Serie A football clubs and for the Giro d’Italia of course!