Cervelo Cycle Products at Wiggle

Cervélo Cycles saw the light of day in 1995 when 2 engineers, Phil White and Gérard Vroomen, decided to take the work they had been doing on developing faster Time Trial bikes to market. Already involved in bicycle and Human Powered Vehicle design since 1986, the turning point came when a top-ranked Italian pro cyclist approached Gérard to design the fastest possible Time Trial bike for him. The team was very enthusiastic about the bike, and so was almost everybody we showed it to. We were already personally involved in triathlon and road racing, and everywhere we went with the bike people asked us where they could get one. An important exception was the team’s bike sponsor, who was not yet ready to part with tradition. We drew the conclusion that if pro riders and athletes, both in the cycling and triathlon world, liked our design but the bike companies didn’t, our only option would be to start a company of our own. And so Cervélo Cycles was born!