Please Note: There are limited stocks of Official Prudential RideLondon-Surrey 100 2014 merchandise available and customer demand has been higher than anticipated ahead of the event. Unfortunately, some lines may be out of stock currently, however, the full range of Official merchandise in all sizes will be available at the Prudential RideLondon Cycling Show (7th-9th August at ExCeL London). Please arrive early to get your Official kit and avoid disappointment.

Fabric Construction

The dhb Prudential RideLondon Bib Short is designed to help you perform at your best. It is constructed from an Italian-made Action 205 Lycra which has been chosen for its powerful stretch and return characteristics, allowing full freedom of movement. It also offers a light compression effect - supporting the muscles and encouraging efficient blood circulation.

Cytech Endurance Seatpad

The Cytech Endurance Seatpad, as used in the Wiggle Honda Team Kits, has been carefully selected for its excellent protection and great fit. Centrally sewn inserts and high density foam pads offer the ultimate comfort over long endurance distances, making it an ideal choice for the Official Prudential RideLondon-Surrey 100 2014 Bib Shorts.

The Cytech Endurance Seatpad also benefits from a double layer structure. A new perforated base layer has been added to provide increased breathability and quick dry effects, helping the pad to collect and expel excess moisture more efficiently. The surface layer is made from a seamless microfibre for a smooth abrasion-free fit.

The Official Prudential RideLondon-Surrey 100 2014 Kit

dhb are proud to be the Official Cycle Clothing supplier for Prudential RideLondon 2014, an annual two-day cycling festival developed by the Mayor of London and his agencies in partnership with Surrey County Council. Taking place over the weekend of Saturday 9th August and Sunday 10th August 2014, it combines the fun and accessible element of a free family ride in central London with the excitement of watching the world’s best professional cyclist's race the following day.

The Prudential RideLondon-Surrey 100 is a 100-mile challenge on the same closed roads as the professionals, and is open to all levels of cyclist, whether amateur or experienced, with the added incentive of raising money for good causes.

The dhb Official Prudential RideLondon-Surrey 100 2014 Bib Short is the essential cycling souvenir to remember the day by.

About the Prudential RideLondon-Surrey 100 Event

Celebrating the legacy for cycling created by the London 2012 Olympic and Paralympic Games, Prudential RideLondon-Surrey 100 will start in the new Queen Elizabeth Olympic Park, and then follow a 100-mile route on closed roads through the capital and into Surrey’s stunning countryside. With leg-testing climbs and a route made famous by the world’s best cyclists at the London 2012 Olympics, it will be a truly spectacular event for all involved.

As well as the personal challenge of completing the route, participants’ involvement will also benefit good causes – the Prudential RideLondon-Surrey 100 aims to be the largest charity fundraising cycle event in the world.

To capture it all, the best action is broadcast live on TV in the UK and internationally, to be seen by an audience of millions.