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Friends since childhood, Matt Pryke and Stephen Britz grew up riding together in Essex and East London, and the Eastway Circuit was always a focus for racing and social rides. In the 30 or so years that the famous track was open, it was host to hundreds of road, cyclocross and mountain bike races and had become an important part of cycling culture, not only for London but the South-east and even nationwide. In 2006 the circuit was closed to make way for the Olympic Velopark. Eastway wasn’t a circuit built just for the elite (although some of the sport’s biggest names had been there) but for everybody – people from every walk of life. And they all had one thing in common: the love of cycling and riding fast! So in 2011, backed by one of the largest distributors of cycle accessories in the UK, the decision was made to create a new range of bikes that would be built for the city. The range was named Eastway – a fitting tribute to the old racing circuit, and a name already synonymous with urban cycle sport. And just under a year after the prototypes were debuted in 2012 at the annual Fisher Expo, the Eastway range now boasts 13 bikes – all of them built to suit every type of city riding.

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