Felt BMX Logo Hoody

About the Felt brand

Felt is an American bicycle manufacturer based in Irvine, California. In the early 1990s the company was founded by Jim Felt who designed some of the very first triathlon bikes that propelled many of the worlds greatest athletes to Iron Man victories. High profile sponsorship has remained an intrinsic part of Felt’s strategy highlighted by their association with the Garmin Transitions professional road team and Olympic Triathletes Jan Frodeno and Emma Snowsill. With a strong product focus Felt has gone from strength-to-strength, going from just six bike models in the USA to over 150 bike models, sold in over 30 countries. Felt have created a niche group of highly skilled and dedicated people who work together to create bicycles that consistently exceed their riders’ expectations by providing a sense of individuality, inspiration and pride in ownership. Felt are not governed by their competitors’ measurements of success - the desire to push beyond the limits of technology never allows Felt to rest on their laurels. As their universal mission statement suggests, Felt’s reason for existing is “To design, develop, and deliver the best bicycles in the world. Period.”