Focus First 2010

1. Rocker Assembly

Extremely stiff and light 3D forged rocker

Accessibility to suspension during the ride and remote lock-out option. The rear shock system is unique in the bike scene: integrated suspension for optimal transmission of force and stiffness

Better design for improved portability.

4. Concealed Cables

Integrated cable tunnel adds frame stiffness and keeps cables out of the way.

5. Tapered Head Tube

Using the now standard 1 1/8" steerer tube at the top and then enlarging the steerer as it goes towards the fork crown until it reaches an 1 1/2" results in a front end that follows every input you make and transfers as much power as possible through the frame. This does not apply to the Focus 'FIRST' model.

6. Bottle Bosses

Ample room for a bottle cage and bottle.

7. Oversized Bearings

Oversized needle bearings with high precise CNC milled bearing seats and double seals guarding against water entering the area.

With the new Stable Stiffness Per Size (SSPS) system the FOCUS engineers have come up with a real stroke of genius. Until now all aluminium frame sizes had the same tube dimensions but with SSPS the tube dimensions are exactly tailored to the size of the bike.

This means that no matter how tall you are, whether 1.6m or 2.2m, your Focus bike has the same ideal ride quality with consistent rigidity, suspension and strength per size.

FOCUS is one of the most innovative bike manufacturers in Europe. We prefer the classical attention to detail in the development, assembly and construction of our bikes, combined with the very latest innovations and materials, all handcrafted and “Made in Germany”.

Our team of experts - design engineers, pro cyclists, scientists, prototype engineers and test engineers – all work hand in hand. FOCUS bikes are manufactured individually with hand welded frames.