Customer Services

Privacy and Security

Privacy Policy

Privacy Policy

Wiggle Ltd are committed to protecting your privacy. We will only use the information that we collect about you lawfully (in accordance with the Data Protection Act 1998). We collect information about you for 2 reasons: firstly, to process your order and secondly to provide you with the best service possible. We will not email you in the future unless you have given us your consent. We will give you the chance to refuse any marketing email from us in the future.
Contact information:

Wiggle Ltd.
1000 Lakeside
North Harbour
United Kingdom

Should you wish to email us please use our Contact Us Form

Executive Directors: Stefan Barden
The type of information we will collect about you when you place an order or register on our web site includes:
  • Name
  • Address
  • Phone Number
  • Email Address
  • Payment information depending on method

This information is stored on our internal systems and our website simply verifies you as a customer of Wiggle. We will never collect sensitive information about you without your explicit consent. The information we hold will be accurate and up to date. You can check the information that we hold about you by visiting your account or emailing us. If you find any inaccuracies we will delete or correct it promptly. The personal information that we hold will be held securely in accordance with our internal security policy and the law. We will not transfer or sell your information. We may use technology to track the patterns of behaviour of visitors to our site. If you have any questions/comments about privacy, you should Contact Us.

Use of personal information

  • Aid strategic development
  • Audit usage of the site
  • Providing the best possible service processing orders
  • Providing you with information about products and services we offer

If you do not wish to receive information about our products or services, please tick the appropriate box on the registration form.

Newsletter Subscription
Your e-mail address will be used for our own marketing purposes until you unsubscribe. It is possible to unsubscribe at any time. If you do not wish to receive information about our products or services you can unsubscribe by clicking the unsubscribe link, which exists at the top of all marketing emails sent by Wiggle, or by managing your subscription status in your account pages on the Wiggle website.

Your Consent
By submitting information to Wiggle you consent to the collection and use of this information by Wiggle and it's Service Provider (if any). If we decide to change our privacy policy, we will post those changes on this page so that you are aware of what information we collect, how we use it and under what circumstances we disclose it.

Data Security
We have designed our site to protect the information we collect online from unauthorised access. We safeguard your private information by implementing the appropriate physical, electronic and managerial procedure necessary to protect your privacy. To further protect your security, we also take the reasonable steps to verify your identity before granting access to your personal profile or making data changes. We are committed to protecting your privacy and have security measures in place to prevent unauthorised access to and disclosure of your personal information.

Improving Our Service
Wiggle does not sell, trade or rent your personal information to others. To better tailor our services to our customers' needs, we use non-identifying and aggregate information to help us make decisions on how to improve Wiggle. We also share this generic information with our advertisers and other interested, reputable parties with whom we have established a formal business relationship. For example, we may tell advertisers which areas of the site have received the most customer traffic overall, or more specifically, how many customer types have visited certain pages. However, we do not disclose the identifying information of individual customers with advertisers. We also do not use or share the personally identifiable information submitted to us by any other means without providing our customers the choice to opt-out or otherwise bar such unrelated uses.

Cookies are alphanumeric identifiers that are transferred to your computer's (or alternative web browsing device’s) hard drive through your Web browser to enable our systems to recognise your browser and to provide rich shopping features such as recommend products and loyalty discounts, as well as the storage of items in your Shopping Basket between visits. The Help menu in most common browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. However, because cookies allow you to take advantage of some of Wiggle’s essential features, we recommend that you leave them turned on. For instance, if you block or otherwise reject our cookies, you will not be able to add items to your Shopping Cart, proceed to Checkout, or use any features that require you to Sign in. If you do leave cookies turned on, be sure to sign off when you finish using a shared computer. Please read our full Cookie Policy for further information.

Analytic Tools

  • Google Analytics is a system used by many website to record information about visits to their website. Google set six different cookies with expiry dates ranging from 30 minutes to 2 years. These cookies are used mainly to differentiate between first time visitors to a website and repeat visitors. They also allow us to ensure our website performs as well as possible for our users. The cookies are able to collect an anonymous customer number when a user is logged into the website, allowing our backend systems to ensure accuracy of Google Analytics data and help us ensure your website experience remains relevant across devices. They do not contain any personally identifiable information. You can find out more about how Google use cookies at (English only)
  • Please read our full Cookie Policy for further information.
  • Wiggle may from time to time share your details with third party analytical resources for the purposes of better understanding customer behaviour and performance, website performance, improved ad relevance and any other analytical process to give Wiggle a better understanding of how to develop its offering to its customers. These third parties will be employed solely for the purpose of the aforementioned analytical purposes, and as such Wiggle will ensure that the third party is contractually obliged to use the data only for the analytical purposes set out in the agreement between Wiggle and the third party, and Wiggle will also ensure that the third party is contractually required to maintain a level of security around the shared data, at least as safe as Wiggle itself employs. Failure on the part of the third party to meet its contractual obligations will result in Wiggle recovering the data, and taking all reasonable actions to ensure the third party no longer has access to the shared data. Any third party cookies used on Wiggle will adhere to the same standards as first party cookies and not collect any personally identifiable information.

Social Media Plug-ins
Social Media Plug-ins for Facebook and Twitter obtain data for tracking purposes.

International Privacy
The above privacy statement may not be applicable in all countries of Wiggle visitors or registered community users, as security policies may vary according to the individual Internet laws in each host country.

We will not pass your information to any third parties. You can also email us to stop receiving any information about us and our services by clicking here. If you have any queries about our Privacy Statement you should Contact Us.




Unless otherwise stated, all rights, including copyright, in the content of these Wiggle web pages are owned and controlled for these purposes by Wiggle Ltd.

In accessing Wiggle web pages, you agree that you may only download the content for your own individual and non-commercial use.

You are not permitted to copy, broadcast, download, store, transmit, show or play in public, adapt or change in any way the content of these Wiggle pages for any other purpose whatsoever, in any medium, without the prior written permission of Wiggle Ltd.

Exceptions and Acknowledgments
Feel free to use small quotes as long as you acknowledge our site and provide a link back to the original source.

Copyright licensing information

jQuery - JavaScript Library
jQuery JavaScript Library v1.7.1

Copyright 2012, John Resig
Dual licensed under the MIT or GPL Version 2 licenses.

Includes Sizzle.js
Copyright 2011, The Dojo Foundation
Released under the MIT, BSD, and GPL Licenses.

Image Toolset - 360 Spin and Zoom
Image Toolset 360 Spin and Zoom v1.0.0
The 360 Spin and Zoom is Copyright of Image Toolset Ltd - © Image Toolset Ltd. 2012. All rights reserved.
Any inclusion, redistribution, modification, resell or reproduction of part or all of the contents in any form is prohibited.
You may not, except with Image Toolset Ltd.’s express written permission, distribute or commercially exploit the content.
Nor may you transmit it or store it in any other website or other form of electronic retrieval system.

hoverIntent v6
hoverIntent is currently available for use in all personal or commercial projects under both MIT and GPL licenses.
This means that you can choose the license that best suits your project, and use it accordingly.

jQuery imagesLoaded plugin v2.0.1
MIT License. by Paul Irish et al.

jCarouselLite - jQuery plugin to navigate images/any content in a carousel style widget.
Copyright (c) 2012 Ganeshji Marwaha (
Dual licensed under the MIT and GPL licenses:
Version: 1.0.1

jQzoom Evolution Library
jQzoom Evolution Library v2.3 - Javascript Image magnifier
Copyright 2012, Engineer Marco Renzi
Licensed under the BSD license.
Redistribution and use in source and binary forms, with or without modification, are permitted provided that the following conditions are met:
Redistributions of source code must retain the above copyright notice, this list of conditions and the following disclaimer.
Redistributions in binary form must reproduce the above copyright notice, this list of conditions and the following disclaimer in the documentation and/or other materials provided with the distribution.
Neither the name of the organization nor the names of its contributors may be used to endorse or promote products derived from this software without specific prior written permission.
Date: 03 May 2011 22:16:00

Julien Decaudin - 04/2010

jQuery UI
jQuery UI 1.8.17
jQuery UI Widget 1.8.17
jQuery UI Mouse 1.8.17
jQuery UI Position 1.8.17
jQuery UI Dialog 1.8.17
jQuery UI Slider 1.8.17
Copyright 2011, AUTHORS.txt
Dual licensed under the MIT or GPL Version 2 licenses.

Unobtrusive Ajax support library for jQuery
Copyright (C) Microsoft Corporation. All rights reserved.

author Stefan Gabos
version 2.0.1 (last revision: August 07, 2011)
copyright (c) 2011 Stefan Gabos
package Zebra_TransForm



What are cookies and how do they work?

A cookie is a text file containing information that can be remembered by a web browser between pages. When an individual uses a web browser to access the internet their browser can create cookies which are stored on the user’s computer. Cookies are not programs and therefore cannot contain viruses or other malicious software. They are purely a string of text and numbers.

There are two main types of cookies - session cookies and persistent cookies.

Session cookies only last during a single visit. When a user closes their web browser the session cookie information is automatically removed from their computer. The Wiggle website uses session cookies for two purposes:

  1. Two session cookies are set that temporarily store a unique identifier for each visitor to the website. This identifier is a random series of letters and numbers and doesn't contain any personal or identifiable information. It is used to help count the number of visitors to the Wiggle website.
  2. Two cookies are set by the computer systems that run the Wiggle website. These cookies are used as part of the process of sending web pages to the user's web browser and are essential - no website using Microsoft technology will work without these cookies.

Persistent cookies are stored by the user's web browser even when the web browser has been closed, so that the next time a user goes back to the website that originally set the cookie, the web site can read information back from the cookie.

Persistent cookies have an expiry date which controls when they are automatically deleted. This can be anything from a few minutes to several years.

Wiggle use persistent cookies for the following purposes:

  1. Google Analytics is a system used by many websites to record information about who visits a website. Google set six different cookies with expiry dates ranging from 30 minutes to 2 years. These cookies are used mainly to differentiate between first time visitors to a website and repeat visitors. They also allow us to ensure our website performs as well as possible for our users.The cookies are able to collect an anonymous customer number when a user is logged into the website, allowing our backend systems to ensure accuracy of Google Analytics data and help us ensure website experience remains relevant across devices. They do not contain any personally identifiable information. You can find out more about how Google use cookies at (English only)
  2. Wiggle use their own cookies to remember which items a customer has put into their basket. By using a persistent cookie for this, a customer can close their web browser and come back to the Wiggle website subsequently and still be able to access items that had been put into their shopping basket on a previous visit. This cookie is essential for the functioning of the Wiggle website as without it customers would be unable to place items into the shopping basket. The cookie lasts for 1 year but is cleared once an order has been placed.
  3. Wiggle also use a cookie to remember a user's website preferences such as preferred language, currency and delivery country. The first time a customer visits the Wiggle website they are asked to confirm this information which is then stored in a cookie set to last for 1 year. Without this cookie the customer would have to re-enter their preferences every time they visit the website.
  4. A number of persistent cookies are also set by the computers that run the Wiggle website. These cookies are solely used to record technical information necessary for our web servers to work properly. No personally identifiable information in stored in these cookies.
  5. Wiggle uses cookies to improve the relevancy of ads on Google and other websites; this is called remarketing and can be opted out of through Google’s Ad Settings.

Controlling or deleting cookies

Depending on which web browser you use it is possible to control how cookies are used, or to delete existing cookies from your computer. You can find instructions on how to control the use of cookies, or delete cookies from your computer at (English only)

Please remember that if you delete or restrict cookies from the Wiggle website you may not be able to experience the full benefit of some of the features and services the website has to offer.

Further information
If you have any further questions about how we use cookies please contact us.

Secure Shopping

Secure Shopping

Measures that we take

We have implemented a number of measures to ensure our site and your details are as secure as possible:

-          When you send us your personal information, the link between your PC and our server is encrypted using Industry standard methods - usually referred to as SSL (128 bit encryption).

-          Once your information reaches our server, the card details are further encrypted before being stored on our secure server behind its firewall.

-          Your card number is never stored in any human readable format.

-          Our computers use your card details to take payment automatically.

-          Our employees have no access to any sensitive customer information.

If you are still concerned about sharing your card details online we offer further secure methods of payment. You can pay at Wiggle with several payment methods such as Paypal that never share your personal credit or debit card information with us. For more information see our Payment Methods page.

What else can I do?

Although the majority of online transactions are completed safely, here are some things you can do to minimise the chances of fraud.

-          Keep your PC up to date with the latest anti-virus and anti-key-logger software

-          Do not provide your registered account password over the phone, Wiggle will never request that

-          Report any suspected fake Wiggle email, discover a spoof Wiggle website, or if anything raises your suspicions to us by using our Contact Us form

-          If using a public computer, such as in a library or Internet cafe, always log out when you've finished using Wiggle.

-          Avoid identity theft by using an up to date web browser and blocking bogus emails with a spam filter

-          Always use strong passwords: use at least 10 characters, a combination of letters and numbers is best. Do not use dictionary words, your name, your partner's name, your e-mail address or other personal information that can be easily obtained

-          Keep your password to yourself and do not write it down

-          Change your password frequently

-          Avoid using the same password for different accounts

-          Make sure whenever you are entering any personal details you are using the secure Wiggle website. This can be done by checking that https:// is visible in the address bar at the top and also looking out for the padlock.

For more information about what you can do visit

Fraud Protection

Fraud Protection

At Wiggle your card data is always transmitted and stored securely. When you place an order on our website it is encrypted using an Extended Validation digital certificate from Verisign. This is the most secure form of digital certificate it is possible to get, and ensures that all the data you enter when you purchase an item cannot be intercepted by any third party. When your order arrives at Wiggle we encrypt your card data using the same industry standard encryption system (AES) used by the US Government.

Your full card details cannot be read by any of our staff - they can only see the last four digits of your card number. Our website is regularly scanned by an accredited scanning company under the Visa/Mastercard PCI-DSS security scheme. They set comprehensive requirements for enhancing payment account data security that facilitate the broad adoption of consistent data security measures on a global basis.

In some instances, Wiggle will contact you via telephone after an order has been placed on the site. You will be requested to confirm details of the order and answer some security questions. This will allow the order to then be processed and despatched promptly to you. Wiggle will never request you to confirm your registered password you use to log into your account.

If you still aren't comfortable about entering your card details on our site, you can choose to pay by PayPal. Your card details are handled directly by PayPal - we merely get informed of the result of the payment attempt. If you have any questions about this please don't hesitate to Contact Us again.

ISIS & IDIS Credited for Secure Shopping

ISIS & IDIS Credited for Secure Shopping

Shopping with an ISIS and IDIS accredited online retailer such as Wiggle gives you the right to:

  • Clear information before you place your order
  • Convenient and reliable delivery service
  • Notification of any limitations or conditions
  • Charges that are complete and simple to understand
  • Access to information on your order progress or history
  • Delivery within the agreed time frame
  • Helpful support with failed/late/attempted deliveries
  • Your goods arriving in good condition
  • Cancel an order for most goods
  • A clear returns process with any limitations/conditions notified prior to purchase

Wiggle meets all criteria set out by the ISIS and IDIS accreditations, so you can be sure you'll receive total peace of mind when shopping online.