Kona Lifted Hoodie

About the Kona brand

Kona Bikes are a specialist bicycle company based in North America, they specialize in high-performance full suspension and hardtail mountain bikes, road racing and touring bicycles. The company name comes from the owners' love of Kailua-Kona in Hawaii. Kona started naming its bicycles after Hawaiian places and volcanic names like the Cinder Cone, Explosif, Hei Hei (Hawaiian for ""race""), Hahannah (Hawaiian for ""hot""), Fire Mountain, Hot, Lava Dome and Kilauea (released in 1993 and named after the Hawaiian volcano). Kona was founded in 1988 by Jacob Heilbron, Dan Gerhard and early MTB champion Joe Murray, who has since moved to Voodoo Bikes. Heilbron and Gerhard still own and run the company. Kona bikes, frames, clothes and accessories all available at Wiggle with massive discounts. Their philosophy is a simple one - building great bikes is not rocket science - it's knowing where to look for ideas and having the intelligence to be quiet and just listen. Since their very beginning, Kona have been listening to those riders who are continually pushing the definition of what a bike needs to be in order to perform. That's why Kona has consistently supported and designed for cycling's top talents. Kona have found that you can't build innovation too far in front, nor too far behind what is currently happening at the moment. Kona innovate when it's necessary, not when the market dictates. Kona's cycling products are designed with the focus on a specific task or need. Every item is designed around the culture of its core users.