This brand is synonymous with style and quality and pushes a number of the other "top" road cycling brands to the limit on this basis. Descente is making something of a comeback since the days of sponsoring the all-conquering Ti Raleigh Panasonic and 7-Eleven teams, they are now supplying ProTour team winners CSC with race and casual clothing. Despite being absent from the cycling market for several years Descente has returned with purpose, and as well as its CSC sponsorship has a product line to cater for all riders. Building on lessons learned in the ski industry it is producing a whole range of both team replica and plain cycling wear.