Mad Fiber

Mad Fiber was formed to advance the creation of wheels further through technology and performance. To do this Mad Fiber built a team around company president Ric Hjertberg. Name sound familiar? That's right: Founder of Wheelsmith, Technology Manager at FSA, and the man behind wheelfanatyk.blogspot.com. Joining him as chief technology officer, Max Kismarton, an aerospace engineering working with the development of carbon fibre frames for two of the world's most advanced aircraft on his resume, brings engineering experience and rigor to Ric's wheel experience and vision. Completing the management team is CFO Russ Riggins. An accomplished leader in operations and management, Russ is the guy responsible for delivering customer service and corporate citizenship worthy of the product that Mad Fiber creates. As for said product, by optimising wheel design and manufacturing processes to realise the full structural potential of carbon fiber, Ric, Max, Russ and the guys have created an exceptional road wheelset - whether you measure it in terms of weight, aerodynamics, reliability, or it's competition.