Mavic, the French manufacturer of complete cycling wheel-sets, rims, components and cycle computers. Established in 1889, with over one hundred years of experience, Mavic continues to stride forward into the future. Around 300 staff at the four principal European sites help the famous yellow Mavic brand to progress - with a real passion for the sport of cycling. Mavic is all about a love of cycling which leads to the designing and manufacturing of great cycling products that offer a real difference when you ride them. The Mavic cycling brand has gained a truly global reputation of quality.