About the Miche brand

Miche ... since 1919, a passion that grows. It's been "90 years" since Ferdinando Michelin, almost on a bet, began to produce bicycles and components with facilities including some with his concept design, proceeding with his son Italo - now president of the company - and arriving now-days in the directive hands of his nephew Luigi, with a wealth of knowledge and expertise that makes Miche, one of the leading global manufacturer companies of special components for Cycles (by road, by Track and Mountain Bike), designed and produced entirely in Italy.
100% Made in Italy, is for Miche, a choice motivated by a constant pursuit of absolute quality, from a story that has traveled all the roads of cycling, from the dusty ones, to those supertechnological and futuristic, constantly following a World in changing: the World of Cycling.
To build its products, Miche, employs the most innovative technologies, production processes and the finest materials: carbon, light alloys and composite materials.
The manufacturing of the entire range of Miche products, are performed within the factory of San Vendemmiano (Treviso - Italy) or directly controlled to have 'the hand' of what the brand MICHE will carry in the world and, while supported by robotic machines and numerical control the whole process has a decisive run by technicians who work with high professionalism, but above all with real passion for cycling, that passion that leads to refined insights concerning the evolution of each component.
To validate the "functionality" and the long lasting lifetime "endurance" of the constituents, constant testings are performed within the company (with repeated testing and laboratory analysis), and directly on the road by teams of professionals in national and international competitions, because any product with the Miche label, is a "90 years" absolute quality.