About the New Balance brand

New Balance running shoes of all types and great running gear available here at wiggle.
During the 20th century in Boston, Massachusetts William J. Riley, committed himself to helping people with problem feet by making arch supports and prescription footwear to improve shoe fit. In 1934, Mr. Riley went into partnership with his leading salesman, Arthur Hall, who later sold on the business in 1954 to his daughter and son-in-law, Eleanor and Paul Kidd. Arch supports and prescription footwear remained the cornerstone of their business until 1961 when they manufactured The Trackster, the world's first performance running shoe made with a ripple sole and available in multiple widths. The Trackster soon became the shoe of choice for college running coaches and YMCA fitness directors. When Jim Davis bought the company from the Kidds on the day of the Boston Marathon in 1972, he committed himself to uphold the company's founding values of fit, performance, and manufacturing. When Anne Davis began her journey with New Balance in 1978, her focus became building a superior culture for NB associates and those who do business with the company around the globe.