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Northwave is a high quality manufacturer of snowboard and cycling shoes and clothing. Northwave was founded by Gianni Piva in Montebelluna, Italy and the company is owned by the Piva family. Northwave first started out as a shoe manufacturer in the early 1980's, producing shoes for other companies. In the late 80's, Northwave started producing snowboard and then its own brands of sports shoes. In the early to mid 1990's, after great success in the action sports industry, Northwave started to produce its own range of cycling shoes. “Place your trust in those like NORTHWAVE, who have always offered you the best, because for a cyclist, choosing NORTHWAVE means choosing the best for himself.”