About the Felt brand

Felt is an American bicycle manufacturer based in Irvine, California. Felt specializes in high-end bicycles at low prices. In the early 1990s the company was founded by Jim Felt. Felt have managed to keep prices low by having no formal advertising campaign, choosing to let brand recognition come from word-of-mouth. Felt has gone from strength-to-strength, going from just six bike models in the USA to over 140 bike models, sold across 27 countries. Felt have created a niche group of highly skilled and dedicated people who work together to create bicycles that consistently exceed their riders’ expectations by providing a sense of individuality, inspiration and pride in ownership. Felt are not governed by their competitors’ measurements of success - the desire to push beyond the limits of technology never allows Felt to rest on their laurels. As their universal mission statement suggests, Felt’s reason for existing is “To design, develop, and deliver the best bicycles in the world. Period.”