About the Time brand

Since 1987 TIME has been writing one of the brightest pages in the history of modern cycling. For this heir to unique know-how and technological methods ever more widely affirmed, each new product quickly becomes a standard, a true benchmark in the particularly demanding world of the bike. The highly sophisticated Time technology has led to a world beating VXRS frameset used by the Cofidis pro team which is producing some of the world’s best racing achievements. Time pedals are claimed by road racing and MTB cyclists to have more advantages both anatomic and technical, than any other make. Total compatibility with other systems, self cleaning, faster step-in, no unwanted pre-release – these are just some of the latest generation of special features. New ranges of Time shoes are now available to suit. Since Time was created, their mission statement has been to innovate in order to deliver high-end, technical products. An intimate involvement in professional racing, combined with a strategy of product innovation, has made TIME into a prestigious brand, internationally known and respected.