Free delivery available on orders over £20 Restrictions apply

SPRING'S IN, EVERYTHING'S OUT - up to 80% off epic gear. LET'S GO!

Best of back in stock - Shop now

Free delivery available on orders over £20 Restrictions apply

SPRING'S IN, EVERYTHING'S OUT - up to 80% off epic gear. LET'S GO!

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Prime Bike Parts
WK15-Prime-Wheels-LMP

IT'S PRIME TIME

Shop all Prime wheels

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Bigger performance equals bigger fun, and Prime delivers both.

With lighter, faster and stronger components and parts, Prime gives you the chance to upgrade the bike and you.

Their range of road and off-road wheels are hailed by cyclists everywhere. Prime’s collections like the Primavera - their top-of-the-range road wheels - are packed with tech and innovation. And their Doyenne wheel sets, made for off-roading, will inject new levels of fun into every ride.

Prime also brings a range of components that are huge on quality and performance, so you can take your bike to its next level.

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