PUMA MoveCELL is designed to expand and contract right along with your foot, in all directions. It gets out of the way when the foot needs to move freely, and adds extra spring, support, and protection when and where your foot needs it most.
The evolution of our running research has brought us back to basics. To simple foot science. When you move, your foot changes in length, height, and proportion. Until now, you and your feet have adapted to your running shoes. PUMA MoveCELL adapts to you. Pure and simple. There’s nothing else like it. There are no competitors.
To determine the correct type of running shoe for your feet, use the tried and tested "wet foot test". Dip your foot into water and then stand on a surface that will show your footprint - a towel or piece of paper or cardboard. The shape of your wet footprint indicates the amount of stability you might need in your shoe. If your footprint looks like the one on the right (with a very narrow band or no band at all between the forefoot and the heel) then you should choose shoes from the cushion category on this page Cushioned shoes generally have the softest midsoles and the least added stability. They're built on a semicurved or curved last to encourage foot motion, which is helpful for runners who have rigid, immobile feet (underpronators). You should buy these if you're an efficient runner whose feet don't roll inwards excessively (overpronate) when you run.
Puma is based in Germany and produces a range of high-end athletic shoes and other sportswear. They have the long-term mission of becoming the most desirable sport lifestyle company in the world.
Puma continue to achieve their goals by continuing to do what they have always done – harnessing their resources and experiences to provide their consumers with innovative products that successfully fuse the creative influences from the world of sport, lifestyle and fashion.
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Wiggle Ltd. 1000 Lakeside, Suite 310, Third Floor N E Wing, Portsmouth, Hampshire, PO6 3EN, United Kingdom /
Company No: 2667809 /
VAT No: 884 2571 94
There are no facilities for customer collections at this address.
Executive Director: Stefan Barden.