The new Force brake set from SRAM was designed with light weight, performance and streamlined aesthetics as our guiding principles.
Featuring Dual Pivot performance and a proprietary pad compound, the Force brake set delivers high power with low weight. Intelligent engineering combines cold-forged arms, titanium main pivot bolts and hardware, and hardware, and a powerful return spring for positive engagement and release. Dual pivot design increases braking power and enhances progressive feel.
Rim brakes for bikes use the sidewall of the rim to reduce speed, this is done by a pad on either side applying friction against the rim, which reduces your momentum. Road brake callipers have been redesigned over the years and now use a system called 'dual pivot' which means the brake arms pivot off centre to apply a higher amount of pressure on the rim to increase your stopping power. Most manufacturers use dual pivot callipers on the front and rear, but some Campagnolo brakes use a traditional single pivot on the rear to 'balance' the braking power, the logic behind this is that as you brake your weight shifts on to the front of the bike and as much as 75% of the braking force is applied to the front.
Product manuals and service guides for all SRAM, Rockshox, Avid and Truvativ products can be found at sram.com or videos can be found on YouTube. SRAM Corporation was founded in Chicago, IL (USA) in 1987 by six employees with one component, Gripshift Twist Shifters. Today, SRAM’s commitment and growth can be measured by its 1,500 employees, its 150+ cycling products, and it’s 12 facilities worldwide. SRAM has found tremendous growth through innovative products, unparallel customer service, strong sales, and complimentary acquisitions. SRAM acquisitions include Sachs Bicycle Components, purchased in 1997, a leading manufacturer of chains, cassettes and hubs. In 2002 SRAM purchased RockShox, the world’s mountain bike suspension specialist. 2004 brought the purchase of both Avid brakes and Truvativ cranks and components. The addition of these companies has allowed SRAM to grow into the world’s second largest component supplier to the cycling industry. SRAM's core philosophy is to make cycling better. Their commitment is expressed in their local, national and international team and event sponsorship.
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Executive Director: Stefan Barden.