Top Features of the SRAM Red DoubleTap Shift and Brake Lever Set 2011
Competition improves the breed: SRAM Red DoubleTap controls break new ground in materials applications and design for even better performance and customized comfort.
- Doubletap with zero loss technology
- Internal cable routing
- Carbon brake lever/carbon shift levers
- 10 speed
- Weight: 280g pair
Driven by the project's goals of light weight, higher efficiency, and advanced materials, for the second year in a row we've created the lightest, most advanced shifter in the world. Built around SRAM's revolutionary DoubleTap technology, the new SRAM Red DoubleTap controls are designed to exceed the needs of even the most serious racers.
The Red Shifter uses a highly developed version of DoubleTap, which is enhanced by new pawl geometry that results in zero-loss travel. Additionally, the Red front shifter mechanism gains a new trim feature to optimize chainring selection. With less effort, Red controls deliver faster shifts, more precisely.
The shifter's ergonomic design factors in comfort and light weight, with a ground-breaking brake and shift lever reach adjustment capability that allows you to achieve a more natural, aggressive, and comfortable riding position. Additional refinements in the lever's design further improve shifting efficiency and performance, as does an even lower weight than its already-light SRAM Force counterpart.
These refinements include Dual Cable Routing, so no matter what type of bars you use, you don't have to compromise comfort for performance. SRAM Red DoubleTap controls also take advantage of a redesigned trim feature that gives you precise adjustment and greater compatibility with the big ring. For riders who want it all, your next gruppo begins here.
About
Gear Levers & Shifters
Make sure the gear levers you choose are the correct ones for your rear cassette - either 8/9 or 10 speed. Also check that the integrated brake levers (if fitted) are cable or hydraulic to suit your brake calipers. Most SRAM shifters are only compatible with their own derailleurs.
About the SRAM brand
Product manuals and service guides for all SRAM, Rockshox, Avid and Truvativ products can be found at sram.com or videos can be found on YouTube.
SRAM Corporation was founded in Chicago, IL (USA) in 1987 by six employees with one component, Gripshift Twist Shifters. Today, SRAM’s commitment and growth can be measured by its 1,500 employees, its 150+ cycling products, and it’s 12 facilities worldwide. SRAM has found tremendous growth through innovative products, unparallel customer service, strong sales, and complimentary acquisitions. SRAM acquisitions include Sachs Bicycle Components, purchased in 1997, a leading manufacturer of chains, cassettes and hubs. In 2002 SRAM purchased RockShox, the world’s mountain bike suspension specialist. 2004 brought the purchase of both Avid brakes and Truvativ cranks and components. The addition of these companies has allowed SRAM to grow into the world’s second largest component supplier to the cycling industry. SRAM's core philosophy is to make cycling better. Their commitment is expressed in their local, national and international team and event sponsorship.
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