Celebrate the success of the Brits En Tour. After years of determination and thousands of miles in training, British riders emerge as the dominant force in the 2012 Tour de France. The Brits en Tour T-shirt pays tribute to their achievement in style.
The Brits were out in full force in the 2012 Tour de France, Bradley Wiggins made the history books as the first British rider to win the tour in a year that will be remembered as one of the most successful in British cycling. Team Sky claimed a British 1 - 2, with Bradley Wiggins and Chris Froome leading the general classification from stage 7. Stages 2, 18 and 20 were won by Mark Cavendish's explosive sprint finish, leading him to fourth in the points classification. David Millar broke from the peloton to claim stage 12 for Garmin-Sharp in a nail-biting chase with French rider Jean-Christophe Péraud. Together, our most talented riders have propelled Britain to the forefront of Pro Cycling.
Ventoux is run by cyclists. We're fans of the sport and fans of riding bikes. We make great t-shirts inspired by our heroes of road cycling and from just riding bikes. The company came about when we noticed a lack of stylish t-shirts for the road cycling fan and decided we would address the need personally. We chose the name during stage 20 of the 2009 Tour. The finish that day was on the legendary Mont Ventoux and Bradley Wiggins had tackled its hallowed slopes in a select group of the finest riders of the peloton. He finished tenth but cemented his fourth place overall in the GC and revealed himself as a bona-fide future Tour contender. Having ridden the Ventoux on many occasions ourselves it was decided that it would be a fitting name for our new venture.
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Executive Director: Stefan Barden.