About the Wiggle brand

With over 10 years online bike parts and accessories trading and a deep history and passion for cycling, it's no wonder we are officially the UK's #1 online cycle shop and the UK’s 5th most popular online sports shop. Our expertise lies in offering incredible deals on a superb range of top quality mountain bikes, road bikes, bike parts and cycle accessories to buy, available with free delivery or our same day priority dispatch. We also deliver to over 70 countries worldwide. We have won many awards for our service including 220 Triathlon magazine’s ‘Online Retailer of the Year’ award for the last 4 years running and we also came top of a poll from consumer group Which? being voted ‘UK’s Top Sports & Leisure Shop’

Wiggle.co.uk started out as 'Butlers Cycles', a small independent bike shop in Portsmouth that had been trading since 1920. After an initial success of selling bike bits and various other items online Wiggle.co.uk was officially launched in 1999. From there we have grown and expanded to our current 45,000 sq foot warehouse where at any time we can be stocking over 250,000 products. We have always believed in being the kind of company that we’d want to deal with if we were you. You have our absolute commitment as fellow active sports enthusiasts, Internet users and hardworking people that you’ll be satisfied with wiggle. Because the majority of people that work at Wiggle are 'bike nuts' this is reflected through our passionate service and attention to detail. Nowhere else is this clearer than with our exclusive brands and products. With Brands such as dhb, Kiron and Focus Bikes we deal directly with the manufacturers shaping and tweaking the features and specification ensuring that the product you buy, is exactly what a true sports enthusiast would want.

However we are not just a cycling shop. We offer a comprehensive range of running, swimming and triathlon gear as well as having a specialised women’s section on the site.