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Wiggle’s mission is to inspire everybody, everywhere, everyday, to get out and experience the joy of sport.

The people that work at Wiggle are sports nuts and this is reflected through our passionate service and technical knowledge. Nowhere else is this clearer than with our exclusive brands and products. With brands such as dhb, Verenti, Lifeline and our Wiggle Nutrition range, we design and develop the products in-house and deal directly with our carefully chosen manufacturers, to create and mould the features and specifications, ensuring that the product you buy is exactly what a true sports enthusiast would want.

Being active in the great outdoors is a great way to get people together, create a sense of fulfillment and enjoy life. Wiggle’s aim is to give as many people as possible the choice to access cycling and tri-sports; to experience the positive benefits for themselves. That’s why we own and sponsor one of the largest portfolios of mass participation events in the world.

We have always believed in being the kind of company that we'd want to deal with if we were you. You have our absolute commitment as fellow active sports enthusiasts that you'll be satisfied with Wiggle.