Morvelo design and produce an increasingly diverse range of bicycle apparel from t-shirts, hoodies and sweatshirts to cycling jerseys, shorts and caps and even the gaps in between with their technical cycling tees. They philosophy is to combine bike culture with pop culture. To explore themes that run through the cycling world and combine them with the wider influence of art, music, fashion and film. Great looking and distinctive clothing is one thing but the bike world is also naturally full of bikes and riding.
This is why they also conceive and organise cycling events like the much lauded Brighton Big Dog and instant hit Spin Up In A Brewery and collaborate with other iconic brands such as The Tour de France, Look Mum No Hands, Dark Star Brew Co, Alpkit, The Bicycle Academy and Reynolds Wheels amongst others. The Morvelo philosophy isn't constrained by clothing. It's a mindset that encourages diversity, exploration, challenges and a desire to thrash the hell out of two wheels.